Wellness is a term that is becoming ubiquitous in our newsfeeds, as wealth and lifespans both rise in America more people have both access and interest in living a healthier life. Baby boomers are interested in maintaining their vibrancy while younger generations, often influenced by the social media culture, are seeking health, beauty and fitness. Being well is big business, 3.7 trillion estimated in the Global Wellness Institute's 2017 study. But what does it truly mean?